「positioning」の検索結果

Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH NGHIEP hay san pham thi dung skill 58-positioning; ke hoach marketing cong ty thi dung skill 00-ke-hoach-mkt; tao file context ca nhan lan dau thi chay skill 22-personal-brand-context truoc.

日本語の概要は準備中です。原文の説明を表示しています。

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.

日本語の概要は準備中です。原文の説明を表示しています。

Builds a positioning canvas (competitive alternatives, differentiated value, best-fit customer, category) plus a strategic narrative and sales-pitch storyboard, and grades existing positioning or messaging. Use for 'positioning', 'how do we describe our product', 'messaging', 'our pitch isn't landing', 'category', 'differentiation', 'one-liner', 'value prop', 'old game new game'. Draws on 43 Lenny's Podcast guests incl. April Dunford, Andy Raskin and Arielle Jackson.

日本語の概要は準備中です。原文の説明を表示しています。

Professional copywriter for SaaS and startups. Expert in landing page copy, positioning, messaging, conversion optimization, and voice-of-customer research. Use when writing compelling copy for SaaS products, landing pages, marketing materials, or when you need help with product positioning and messaging strategy.

日本語の概要は準備中です。原文の説明を表示しています。

产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

日本語の概要は準備中です。原文の説明を表示しています。

Interactive workshop skill for developing messaging and positioning. Walks through a structured Socratic Q&A with the team, captures answers, and builds the messaging_positioning.md doc in real time.

日本語の概要は準備中です。原文の説明を表示しています。

Maps a startup's competitive landscape, scores moat strength across 6+ dimensions, and writes an investor-ready competition narrative with a positioning map. Use when the user asks for a competitive landscape, moat analysis, or positioning review and gives enough to work from: a deck, a list of competitors, or a clearly named startup. A full run takes about 30–40 minutes and searches the web, so for a passing question such as 'who are my competitors?' or 'is that a real moat?', answer briefly in chat and offer the analysis instead of starting it. When it runs, the competitor set and moat scores are checked adversarially, never recalled from memory.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a B2B SaaS product needs upstream positioning or messaging clarity — defining who it's for, the category, competitive alternatives, differentiation, value props, strategic narrative, or a messaging hierarchy. Triggers include "my messaging isn't working," "we sound like everyone else," repositioning, or auditing an existing positioning doc. Use before homepage, deck, or sales-narrative work. Not for writing the final copy (use copywriter-skill) or running the sales process (use sales-skill).

日本語の概要は準備中です。原文の説明を表示しています。

Design agency positioning. TRIGGERS - Use when user needs help with agency-positioning-strategy related tasks.

日本語の概要は準備中です。原文の説明を表示しています。

Build or refine brand positioning with audience, category, differentiators, proof, tone, JTBD signals, and competitive context. Use when marketing, founders, or GTM teams need a positioning canvas, messaging pillars, or campaign foundation. Do not use for isolated ad copy tweaks with no strategy question.

日本語の概要は準備中です。原文の説明を表示しています。

Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user asks to "check if our surfaces have drifted from the canon", "watch for competitor repositioning", or "define when we should reposition"; produces a drift report — self-drift per flagship surface vs the narrative-registry canon over time (via wayback.py, change history Measured with as-of dates), competitor-repositioning alerts, an explicit repositioning-trigger condition set, and a D1/W1/M1 message-shift retro (intended vs actual pull-through, evidence-labeled) — feeding the TALE L drift-audit sub-items and the narrative-whiplash guardrail fact base. Not for the first-time consistency check before a surface ships — use narrative-cascade-planner; not for computing the TALE profile result or running the vetoes — use narrative-quality-auditor; not for echo-rate / AI-answer resonance measurement — use narrative-resonance-monitor. 自漂移监测/竞品重定位告警/重定位触发/叙事漂移复盘

日本語の概要は準備中です。原文の説明を表示しています。

Design agency positioning. TRIGGERS - Use when user needs help with agency-positioning-strategy related tasks.

日本語の概要は準備中です。原文の説明を表示しています。

Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.

日本語の概要は準備中です。原文の説明を表示しています。

Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.

日本語の概要は準備中です。原文の説明を表示しています。

複数回のインタビューでブランドの目的、顧客像、個性、語り口を掘り下げ、創業者間の認識の違いも整理して、協力者に共有できるブランドブックにまとめます。

• 新ブランドの方向性を決めたいとき
• ブランドの立ち位置を見直したいとき
• 複数の創業者の認識をそろえたいとき

製品や新機能の発売に向け、顧客・競合調査から訴求方針、LP、メール、SNS、広告、短尺動画の原稿と投稿予定を組み立てるスキル。媒体間の表現や主張も点検します。

• 製品や新機能の発売企画
• 製品概要から各媒体の原稿を作るとき
• 複数媒体の訴求をそろえたいとき

自社の強みや顧客像を基に、比較すべき競合と調査先を選びます。直接競合・周辺競合・目標となる企業に分類し、根拠付きの候補一覧を作って詳しい比較の準備を整えます。

• 競合比較の対象を決めたいとき
• 直接競合・周辺競合・目標企業の分類
• 市場調査レポートの候補を絞りたいとき

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

日本語の概要は準備中です。原文の説明を表示しています。

Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.

日本語の概要は準備中です。原文の説明を表示しています。

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

日本語の概要は準備中です。原文の説明を表示しています。

Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

日本語の概要は準備中です。原文の説明を表示しています。

Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.

日本語の概要は準備中です。原文の説明を表示しています。