「agency」の検索結果

广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake.

日本語の概要は準備中です。原文の説明を表示しています。

Notion-as-source-of-truth dispatch board for running your work like an AI agency. One Tasks database is the source of truth; tasks flow Suggestion through Discussion, To-Do, In Progress, and Done with subtasks, recurring cadences, dependencies, and template subtrees. Batch execution fans approved To-Do rows out to parallel agents with per-task model selection. Use when capturing chat to Notion, running the To-Do queue, suggesting, approving, or discussing tasks, or coordinating multi-task batches. Trigger with "/agency-os" subcommands or natural-language variants ("add a suggestion: …", "let's discuss X", "run the queue").

日本語の概要は準備中です。原文の説明を表示しています。

Use when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules, and a post-project vendor scorecard. Trigger on 'brief an agency', 'hire a freelancer', 'scope of work', 'the agency is not delivering', 'onboard a new vendor', 'we keep paying for work we have to redo'. Also use when the user is about to sign a supplier with nothing written down. Not for — briefing an internal team member, see `64-team-brief-global`; the campaign brief itself, see `02-campaign-brief-global`; the asset list the vendor produces, see `41-campaign-asset-list-global`.

日本語の概要は準備中です。原文の説明を表示しています。

The craft of weaving story into interactive systems where the player is both audience and author. This skill covers the unique challenges of game narrative: branching structures that respect player agency, environmental storytelling that rewards exploration, dialogue systems that feel alive, and the delicate balance between authored experience and emergent narrative. Unlike linear media, games don't tell stories TO players - they create the conditions for stories to emerge WITH players. The narrative designer's job is to build the scaffolding that supports infinite player-authored moments while maintaining coherent themes and emotional arcs. This skill synthesizes lessons from Disco Elysium's internal monologue as gameplay, Hades' death-as-narrative-engine, interactive fiction's branching mastery (Inkle, Twine), and procedural narrative pioneers like Dwarf Fortress. It addresses ludonarrative harmony, bark systems, cinematics that respect agency, and the "and therefore" test that separates plot from story. Use when "narrative design, game story, game writing, dialogue system, branching narrative, player choice, environmental storytelling, bark system, quest design, lore delivery, ludonarrative, interactive fiction, inkle, twine, dialogue tree, player agency, cinematic design, voice direction, localization, procedural narrative, narrative, game-writing, dialogue, branching, player-agency, environmental-storytelling, quest-design, voice-acting, localization, interactive-fiction, procedural-narrative, ludonarrative" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Agency dashboard — shows agency-wide status, pipeline metrics, installed tools, and recent activity

日本語の概要は準備中です。原文の説明を表示しています。

Agency builder — Positionnement, offres, pricing, recrutement freelances, processus de livraison

日本語の概要は準備中です。原文の説明を表示しています。

Agency builder v3 — positioning, offers, pricing, recruiting, SOPs, client management

日本語の概要は準備中です。原文の説明を表示しています。

Bulk-create hundreds of AI agent skills for the Agency Roster repo — naming, conflict resolution, batch delegation, GitHub sync, and monetization prep.

日本語の概要は準備中です。原文の説明を表示しています。

Interactive onboarding wizard that generates agency.config.json for any B2B agency. Asks structured questions about the agency, services, ICP, tools, outreach preferences, and CRM setup. Outputs a complete config file.

日本語の概要は準備中です。原文の説明を表示しています。

Expert New Zealand Information Security Manual (NZISM) advisor for NZ government agencies and their supply chains. Use for NZISM control guidance, gap analysis, agency security obligations, classification framework (Unclassified through Top Secret), security risk management, system certification, and GCSB/NCSC NZ compliance. Triggers on: NZISM controls, NZ government security, GCSB compliance, agency cybersecurity obligations, NZ classification markings, Restricted/Confidential/Secret system scoping, agency security policies, third-party supplier security, Certification and Accreditation (C&A), and any question about NZ government information security requirements or the NZISM framework.

日本語の概要は準備中です。原文の説明を表示しています。

Expert New Zealand Information Security Manual (NZISM) advisor for NZ government agencies and their supply chains. Use for NZISM control guidance, gap analysis, agency security obligations, classification framework (Unclassified through Top Secret), security risk management, system certification, and GCSB/NCSC NZ compliance. Triggers on: NZISM controls, NZ government security, GCSB compliance, agency cybersecurity obligations, NZ classification markings, Restricted/Confidential/Secret system scoping, agency security policies, third-party supplier security, Certification and Accreditation (C&A), and any question about NZ government information security requirements or the NZISM framework.

日本語の概要は準備中です。原文の説明を表示しています。

Map control, influence, and concern after systems analysis. Use when students need wise agency without being made responsible for everything.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief.

日本語の概要は準備中です。原文の説明を表示しています。

Use when an agency or freelancer takes on a NEW client and needs everything up front — an 11-section intake covering business overview, audience, current marketing, goals, budget, timeline, brand assets, approval process, and success criteria, written for the client to fill in and return. Trigger on 'client intake', 'agency brief', 'onboard a new client', 'discovery call template', 'what should I ask a new client', 'kickoff questionnaire'. Also use when the user just signed someone and does not know where to begin. Not for — the internal context file the skills read, see `product-marketing-context-global`; the plan built from the answers, see `00-marketing-plan-global`; briefing an outside vendor, see `67-agency-vendor-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Trigger for: explaining current FAR, DFARS, or agency-supplement text; determining documented acquisition-policy status for an agency and FAR part; comparing codified text, RFO model text, and agency deviations; tracing acquisition rulemaking; finding procurement comment periods; analyzing public comments; refreshing prior policy analysis; or producing an Acquisition Policy Impact Brief. Use published federal sources and supplied policy documents without making legal or procurement-specific applicability determinations. Do not use for clause selection, market research execution, opportunities, pricing, grants, or cooperative agreements.

日本語の概要は準備中です。原文の説明を表示しています。

Learn what the user cares about, prepare useful work privately, and prompt them with clear visual decisions. Use to start or continue Agency or handle its tickets.

日本語の概要は準備中です。原文の説明を表示しています。

AgencyZoom integration. Manage Organizations, Leads, Users, Goals, Filters. Use when the user wants to interact with AgencyZoom data.

日本語の概要は準備中です。原文の説明を表示しています。

60-Second Agency Snapshot — rapid 5-dimension assessment without subagents, outputs a compact scorecard

日本語の概要は準備中です。原文の説明を表示しています。

Unified Agency Proposal Generator — builds a three-tier service proposal with ROI projections from all available audit data

日本語の概要は準備中です。原文の説明を表示しています。

Full Agency Onboard — launches 5 parallel audit teams and produces a unified client-ready report with composite scoring

日本語の概要は準備中です。原文の説明を表示しています。

Map control, influence, and concern after systems analysis. Use when students need wise agency without being made responsible for everything.

日本語の概要は準備中です。原文の説明を表示しています。

Guide agency acquisitions. TRIGGERS - Use when user needs help with insurance-agency-acquisition related tasks.

日本語の概要は準備中です。原文の説明を表示しています。

Use whenever the user wants to find, shortlist, vet, or enrich US design and creative agencies — graphic design, UX/UI, product design, brand identity, packaging, illustration, motion design, and creative direction. Triggers on "find me a UX/UI design agency for our SaaS product", "shortlist three brand-identity studios in NY", "packaging design firm for a CPG launch", or "pull contact info for these 10 design studio domains", even when described indirectly (brand refresh, design our app, build our visual system). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency for marketing-led engagements where design is one of several services. Defer to find-web-developer when the deliverable is a built website. Skip in-house designer hires, "design me a logo" DIY asks, design-software comparisons, consumer/personal-design (weddings, hobby projects), non-US firms, individual freelancers.

日本語の概要は準備中です。原文の説明を表示しています。