「copywriting」の検索結果

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Use on any core for first-run planning intake — Phase 0 runs the vendored BMAD-METHOD planning shelf, shared by every core, and Phase 1 (mining `04-prd.md` into intent records plus the Add-ons/sync-and-remote-entities decision) is full-stack-app's and pwa-app's shared procedure — identical mechanics, a different decision at step 5/8. Phase 0 also defines compressed intake, the path a user's explicit "just build it" choice takes on full-stack-app, pwa-app, authored, and copywriting cores: one batched round of questions in place of the shelf, writing a thinned archive at the same paths so Phase 1 (or, on copywriting, that core's own mining step), `ux-planner`, and the Re-entry pass all keep their documented source. Also use for the Re-entry pass, which mines new scope into additional intents without re-running the shelf, on any core with a module axis to add an intent to (full-stack-app, pwa-app, authored) — landing-page has none, so its own new-scope path runs through `hedgehog-landing-loop`'s Correction Protocol instead. Invoked by the `planner` agent, which decides the path; don't run standalone. landing-page runs this skill's Phase 0 on first run, then mines the same archive through `hedgehog-landing-loop`'s own planning-intake section, that core's counterpart to this skill's Phase 1. copywriting runs this skill's Phase 0 the same way (full or compressed), then mines the same archive through `hedgehog-copywriting-loop`'s own planning-intake section into a what/audience/register brief — no module axis, so its own new-scope path runs through that loop's Correction Protocol rather than the Re-entry pass below. An authored core runs this skill's Phase 0, then `hedgehog-core-design`, then this skill's Phase 1 mining against the designed layer sequence. A brownfield adoption (`hedgehog-adopt`) never runs this skill's shelf at all — the drivers BMAD elicits are already settled facts of a repo that already exists.

日本語の概要は準備中です。原文の説明を表示しています。

The specialized craft of writing copy that sells—headlines that stop thumbs, body copy that persuades, CTAs that convert. This is copywriting specifically tuned for advertising: paid media, performance marketing, direct response. Ad copy is different from content writing. Every word costs money (CPM/CPC). Every character competes for attention. There's no time for warm-up—you have one chance to hook, persuade, and convert. The best ad copy feels effortless but is engineered word by word. In the age of AI-generated creative at scale, ad copywriting becomes both more important (you need more variations) and more challenging (everyone has access to the same tools). The differentiation is in the strategy, the insight, and the craft that AI assists but doesn't replace. Use when "ad copy, headline, ad text, CTA, call to action, Facebook ad, Google ad, ad variations, direct response, performance copy, primary text, ad headline, ad-copy, headlines, direct-response, performance, conversion, cta, advertising" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.

日本語の概要は準備中です。原文の説明を表示しています。

🇺🇸 GitHub README Writing System — Craft a README that converts visitors to stars in <3 seconds. Proven structure from AFFiNE's 0→60K star journey: tagline engineering, first-screen law, section-by-section copywriting guide, Claude Code integration section, anti-patterns, and a pre-publish checklist. Use when you need to write or rewrite a specific README file. 🇨🇳 GitHub README 写作系统 — 打造 3 秒内把访客转化为 star 的 README。来自 AFFiNE 0→60K star 实战：tagline 工程、首屏法则、逐节文案指南、Claude Code 集成板块、反模式、发布前自检清单。需要写或改一个具体 README 文件时使用。 🇯🇵 GitHub README 作成システム — 3秒以内にビジターをスターに変えるREADMEを作る。AFFiNE 0→60Kスター実績から: タグライン設計、ファーストスクリーン法則、セクション別ライティングガイド、Claude Codeインテグレーション、アンチパターン、公開前チェックリスト。 🇰🇷 GitHub README 작성 시스템 — 3초 안에 방문자를 스타로 전환하는 README 작성법. AFFiNE 0→60K 스타 실전: 태그라인 설계, 첫 화면 법칙, 섹션별 카피라이팅 가이드, Claude Code 통합 섹션, 안티패턴, 게시 전 체크리스트. Triggers: "write README" | "README template" | "GitHub README" | "project description" | "tagline" | "open source README" | "README structure" | "README review" | "fix README" | "rewrite README" | "README写作" | "写README" | "README模板" | "项目介绍" | "开源项目文案" | "改README" | "README检查" | "README 구조" | "README 작성" | "README 검토" | "READMEの書き方" | "READMEレビュー"

Checks and fixes Chinese copywriting with autocorrect-backed workflows for text and single-file Markdown/TXT inputs. Use when user asks to normalize Chinese punctuation, spacing, full-width/half-width usage, or copywriting style. Also triggers for "校对", "检查排版", "中英文空格", "全角半角".

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

日本語の概要は準備中です。原文の説明を表示しています。

将商品资料、包装与资质、目标平台、目标人群和视觉参考转成可直接执行的电商视觉方案，包括转化策略、Campaign Style Lock、主图/详情页/Listing/A+ Storyboard、图内文案、设计说明、生图 Prompt、证据与合规审查。适用于淘宝、天猫、京东、拼多多、抖音小店，以及 Amazon、Shopify、TikTok Shop、Temu、Shopee、Lazada 等电商场景；当用户提到主图、详情页、Listing、A+、商品卖点、视觉脚本、图片规划、图内文案、生图 Prompt、点击率/转化率、平台合规、广告法审查、设计师执行稿或跨境商品本地化时使用。不得编造资质、数据、销量、评价、认证或功效；涉及当前平台规则或高风险合规结论时优先核验官方最新来源。

日本語の概要は準備中です。原文の説明を表示しています。

Upload a CSV of leads + a variants YAML (produced by /campaign-copywriting) to Smartlead as a DRAFT campaign. Handles tag-scoped inbox selection, A/B/C variant assembly, custom field mapping, schedule config, and batch lead upload. ALWAYS creates in DRAFT — you review in Smartlead UI and hit Start manually. Use after /campaign-copywriting, just before the campaign goes live.

日本語の概要は準備中です。原文の説明を表示しています。

Always-on spam and deliverability guardrails for cold email copy. Apply these rules whenever writing, reviewing, or QA-ing subject lines, openers, follow-ups, CTAs, or any cold outreach copy. Trigger on phrases like "check this for spam", "spam word check", "deliverability review", "QA this copy", "flag banned words", "check subject line", "is this safe to send", "scan for spam triggers", or any time cold email copy is being generated or reviewed. Also trigger automatically as a background rule whenever the campaign-copywriting or cold-email-copywriting skill is active -- these guardrails apply to EVERY piece of outbound copy generated, even if the user does not explicitly ask for a check.

日本語の概要は準備中です。原文の説明を表示しています。

コンテンツ戦略の立案、トピック選定、記事テーマ決めを行うスキル。 「コンテンツ戦略を立てて」「何を書けばいい？」「ブログのテーマを考えて」等のリクエストで発動。 For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.

日本語の概要は準備中です。原文の説明を表示しています。

Writes and rewrites the words on marketing pages: homepage, landing page, pricing, feature, product and about pages, including headlines, button text, section copy, title tag and meta description. Starts from the reader's own language and the proof the business can show, edits copy where it lives in the repository, and flags every claim that needs evidence. Use when someone says "write copy for this page", "rewrite our homepage", "this page sounds generic", "headline ideas", "better CTA", "landing page copy for this ad" or "pricing page wording". Email copy belongs to email-sequence, popups to popup-cro, and line-editing a finished draft to copy-editing.

日本語の概要は準備中です。原文の説明を表示しています。

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

日本語の概要は準備中です。原文の説明を表示しています。

Klare, überprüfbare Website-Texte für eine definierte Zielgruppe entwerfen und überarbeiten. Nutze diesen Skill für Landingpages, Startseiten, Produkt- und Preisseiten, Überschriften, Handlungsaufforderungen, Nachweisabschnitte und die Überarbeitung vorhandener Texte. Führt ein Aussageverzeichnis, verbindet Fähigkeit, Wirkung und Beleg, erhält Einschränkungen statt sie zu glätten und verzichtet auf falsche Dringlichkeit, erfundene Referenzen und manipulative Muster. Achtet auf Anrede, Preisangaben, Rechte an Zitaten und Logos sowie Barrierefreiheit. Standard ist ein Entwurf im Chat, keine Veröffentlichung.

日本語の概要は準備中です。原文の説明を表示しています。

当用户需要从零写一篇完整的销售型文案，或需要诊断一篇已有文案"为什么不卖货"时，调用此 skill。它是元框架，统领标题抓眼球、激发购买欲、赢得信任、引导马上下单四个不可跳过的步骤，并负责组合调度其他子 skill。当用户只需要优化某个局部环节（如只想写好标题）时，不调用此 skill，而是直接调用对应的子 skill。关键触发信号：用户提到"写文案卖货""文案转化率低""帮我写一篇推文/详情页/广告""文案不知道哪里出了问题"。

日本語の概要は準備中です。原文の説明を表示しています。

Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task. Triggers include: "research my product", "develop my value proposition", "profile my avatar", "understand my market", "create a unique mechanism", "market awareness", "market sophistication", "ideal customer profile", "ICP research", "positioning research", "copywriting research", "features and benefits", "competitor research", "competitive analysis", or any request to deeply research a product or audience for marketing purposes. Use this skill proactively whenever a user wants to prepare materials for sales copy, landing pages, ads, email sequences, or any persuasion-focused content. If a user says "help me understand my market", "I need to figure out my messaging", "who is my customer", or "what makes my product different", this skill applies immediately.

日本語の概要は準備中です。原文の説明を表示しています。

Content strategy, copywriting frameworks (AIDA/PAS/BAB/4Ps/FAB), editorial calendar management, platform-specific content, A/B testing, campaign planning, audience targeting, and content performance measurement.

日本語の概要は準備中です。原文の説明を表示しています。

Specialized prompt-building methodology for content and communications tasks. Provides 11 tested approaches (3 identity, 4 reasoning, 4 output) for writing, editing, content strategy, copywriting, audience analysis, editorial evaluation, cross-channel adaptation, and persuasion design. Use when building a Claude prompt or system prompt for content creation, editorial workflows, or communications tasks. Trigger on: "build a prompt for writing," "prompt for content strategy," "prompt for copywriting," "prompt for blog posts," "prompt for email sequences," "system prompt for editorial," "prompt for messaging framework," "content brief prompt," "prompt for audience analysis," "prompt that produces better content." Do NOT use for writing content directly — this Skill builds prompts that produce better content. Do NOT use for evaluating or scoring existing prompts — use rootnode-prompt-validation if available. Do NOT use for general prompt compilation — use rootnode-prompt-compilation if available.

日本語の概要は準備中です。原文の説明を表示しています。

Write marketing copy for pages, campaigns, product launches, ads, and email sequences. Use when the user asks for `/copywriting`, landing page copy, launch copy, ad variations, direct-response frameworks, AIDA, PAS, BAB, or refreshing existing marketing content.

日本語の概要は準備中です。原文の説明を表示しています。

Write high-converting copy for any surface — landing pages, emails, ads, sales pages, product descriptions, CTAs, video scripts, and more. Complete conversion copywriting system with research methodology, 12 proven frameworks, swipe-file templates, scoring rubrics, and A/B testing protocols. Use when you need to write or review any copy meant to drive action.

日本語の概要は準備中です。原文の説明を表示しています。

Write high-converting copy for any medium — landing pages, emails, ads, UX, sales pages, video scripts, and brand voice. Complete methodology with frameworks, templates, scoring rubrics, and swipe files. Use when writing or reviewing any user-facing text.

日本語の概要は準備中です。原文の説明を表示しています。

Produces and audits externally published marketing copy where factual claims must survive scrutiny — landing pages, product pages, launch emails, one-pagers, search/social metadata. Every statistic, competitor comparison, capability description, and proof point is traced to a fetched source or the project's own documents, labeled, and adversarially verified before it ships. Use when writing or rewriting high-stakes marketing copy; when copy must pass legal, compliance, brand, or claims review; when the audience is skeptical technical or executive buyers; when the company has little or no customer proof yet (pre-launch, zero customers); or when auditing existing copy for unsupported claims, invented capabilities, unverified statistics, or AI-slop language.

日本語の概要は準備中です。原文の説明を表示しています。

セールスレターを書き始める前に、素材（読者・約束・抵抗・証拠・価格や保証などの確定事項）を一問ずつ執拗に聞き出すスキル。「セールスレターについて質問攻めして」「レターを書く前にヒアリングして」「素材を聞き出して」「grillして」、または具体性の乏しいブリーフのままセールスレター執筆を依頼されたときに使う。コピーライティングの「構想メモ」を、書く前に埋めるための対話手順。このスキル自体はレター本文を書かない。