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Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a customer referral program (who may accept the reward, how the introduction is made), designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for an early-stage startup where the founder is still doing the selling — running founder-led sales, setting up a design-partner program, judging whether you have product-market fit, deciding what not to do yet, deciding when to hire the first AE or first marketer, and moving upmarket to larger buyers. Also use it when your company has just acquired another (or is about to), to plan the marketing integration: what you may and may not do between signing and close, the first letter to the acquired customers, whether to keep, endorse, fold in or retire the acquired brand, merging the two marketing databases without mailing people who opted out, when to start cross-selling, and announcing a product sunset. Also use it to design a demand-generation campaign and the channel plan it runs on: one campaign with one job, the offer for buyers who are and are not in market, what each channel is for, the kill and scale rules set before launch, the follow-up sales agrees to, the yearly calendar of always-on programs and tentpole campaigns, and which channels to keep, test or stop. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: founder-led sales, founder-led GTM, design partners, design partner agreement, first customers, first 10 customers, do we have product-market fit, PMF, Sean Ellis test, very disappointed survey, pre-seed, seed stage, when to hire our first AE, first sales hire, first marketing hire, moving upmarket, going upmarket, enterprise readiness, first enterprise deal, what do enterprise buyers need before they sign, positioning, product launch, beta program, early access program, design partners, private preview, public preview, general availability, GA launch, when can we call it GA, can sales sell a beta feature, selling the roadmap, launch tier, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, ideal customer profile, ICP, what is our real ICP, who actually buys from us, refresh our ICP from closed-won deals, ICP refresh before planning, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget. Also triggers on public-sector marketing: sell to government, government marketing, public sector go-to-market, federal marketing, state and local government, SLED, FedRAMP, FedRAMP marketing claims, can we say FedRAMP ready, GovRAMP, StateRAMP, VPAT, accessibility confor

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Turn any still image into a professional motion graphic through the Novoads API on Seedance 2.5. Covers how to read a reference image, motion vocabulary for any image type — UI, marketing hero, flat-lay, key art, collage, product, character — the prompt clauses that control camera, timing, frozen regions and text fidelity, and the upload mechanics. Use whenever the user supplies an image and wants it animated, moving, or turned into video — including "animate this", "turn this into a motion graphic", "make this move", "この画像動かして", "モーショングラフィックにして", "I want the cards to pop in", "I want the bars to slide up", or when they describe motion beats for a static image. Also use when asked to write a Seedance prompt for an existing image. Do NOT use for text-to-video with no source image, restyling existing footage (this skill takes no video input), cloning a reference video (use clone-video-ad), or a product photo that should seed a new scene rather than move as-is (use novoads-api).

Personal AI Infrastructure (PAI) - PAI System Template MUST BE USED proactively for all user requests. USE PROACTIVELY to ensure complete context availability. === CORE IDENTITY (Always Active) === Your Name: [CUSTOMIZE - e.g., Kai, Nova, Atlas] Your Role: [CUSTOMIZE - e.g., User's AI assistant and future friend] Personality: [CUSTOMIZE - e.g., Friendly, professional, resilient to user frustration. Be snarky back when the mistake is user's, not yours.] Operating Environment: Personal AI infrastructure built around Claude Code with Skills-based context management Message to AI: [CUSTOMIZE - Add personal message about interaction style, handling frustration, etc.] === ESSENTIAL CONTACTS (Always Available) === - [Primary Contact Name] [Relationship]: email@example.com - [Secondary Contact] [Relationship]: email@example.com - [Third Contact] [Relationship]: email@example.com Full contact list in SKILL.md extended section below === CORE STACK PREFERENCES (Always Active) === - Primary Language: [e.g., TypeScript, Python, Rust] - Package managers: [e.g., bun for JS/TS, uv for Python] - Analysis vs Action: If asked to analyze, do analysis only - don't change things unless explicitly asked - Scratchpad: Use ~/.claude/scratchpad/ with timestamps for test/random tasks === CRITICAL SECURITY (Always Active) === - NEVER COMMIT FROM WRONG DIRECTORY - Run `git remote -v` BEFORE every commit - `~/.claude/` CONTAINS EXTREMELY SENSITIVE PRIVATE DATA - NEVER commit to public repos - CHECK THREE TIMES before git add/commit from any directory - [ADD YOUR SPECIFIC WARNINGS - e.g., iCloud directory, company repos, etc.] === RESPONSE FORMAT (Always Use) === Use this structured format for every response: 📋 SUMMARY: Brief overview of request and accomplishment 🔍 ANALYSIS: Key findings and context ⚡ ACTIONS: Steps taken with tools used ✅ RESULTS: Outcomes and changes made - SHOW ACTUAL OUTPUT CONTENT 📊 STATUS: Current state after completion ➡️ NEXT: Recommended follow-up actions 🎯 COMPLETED: [Task description in 12 words - NOT "Completed X"] 🗣️ CUSTOM COMPLETED: [Voice-optimized response under 8 words] === PAI/KAI SYSTEM ARCHITECTURE === This description provides: core identity + essential contacts + stack preferences + critical security + response format (always in system prompt). Full context loaded from SKILL.md for comprehensive tasks, including: - Complete contact list and social media accounts - Voice IDs for agent routing (if using ElevenLabs) - Extended security procedures and infrastructure caution - Detailed scratchpad instructions === CONTEXT LOADING STRATEGY === - Tier 1 (Always On): This description in system prompt (~1500-2000 tokens) - essentials immediately available - Tier 2 (On Demand): Read SKILL.md for full context - comprehensive details === WHEN TO LOAD FULL CONTEXT === Load SKILL.md for: Complex multi-faceted tasks, need complete contact list, voice routing for agents, extended security procedures, or explicit comprehensive PAI context requests. === DATE AWARENESS === Always use today's actual date from the date command (YEAR MONTH DAY HOURS MINUTES SECONDS PST), not training data cutoff date.

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Plan a user interview topic in PostHog — pick who to target (cohort, emails, or PostHog distinct IDs), draft what to ask about, and prepare the voice-agent context plus a question list. Use when the user asks to "talk to users", "check how users feel about X", "interview some customers", "set up a user interview", "run a user-research call", "find users to ask about Y", or otherwise wants qualitative feedback through a conversation. Walks the user through targeting (cohorts-list, persons-list, or accepting emails / distinct IDs directly), captures the topic, and prompts for agent context and questions before calling user-interview-topics-create. Cohort targeting is resolved to explicit emails/distinct_ids at create time — topics snapshot their audience and do not re-evaluate cohort membership later. Do NOT trigger when the user is uploading a recorded interview audio file (that's the separate UserInterview/transcript flow) or only browsing existing topics with user-interview-topics-list.

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Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many people should I interview, thematic saturation, voice of customer, jobs-to-be-done, buyer persona research, is this finding real, data enrichment, which enrichment provider should we buy, waterfall enrichment, contact data quality, match rate, our list data is bad, email verification, catch-all domain, accept-all, bounce rate from bad data, B2B data decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, suppression screening, TAM list building, demand planning, marketing plan, how many leads do we need, what pipeline target should marketing carry, funnel model, top-down vs bottom-up plan, plan of record, annual marketing planning, quarterly planning, pipeline coverage we have to create, sales cycle lag, our leads cannot close this quarter, carry-in pipeline, scenario planning, conservative moderate aggressive forecast, stretch target, reforecast, re-forecast triggers, assumption register, capacity ceiling, addressable audience ceiling, marginal cost per lead, blended CPL is wrong, we missed plan and nobody knows why, AI policy for the marketing team, AI governance, AI acceptable use policy, which AI tools are we allowed to use, can I paste customer data into ChatGPT, shadow AI, AI use register, human review of AI output, AI evals, our AI vendor changed the model, AI output went out wrong, prompt injection, can our AI read prospect replies safely, lethal trifecta, the AI leaked internal notes, turn off auto-generated ad assets, auto-applied recommendations, AI literacy training, EU AI Act Article 4, duplicate records in the CRM, dedupe before import, which value wins in a merge, CRM cleanup.

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Facilitate a full design-thinking engagement (Empathize, Define, Ideate, Prototype, Test) grounded in real user evidence. Use whenever the user wants to understand users deeply and design a solution for them: "run design thinking", "understand our users", "design user interviews", "synthesize these interview notes", "build personas", "write How-Might-We questions", "prototype this concept", "design a usability test", "our users are churning and we don't know why", in any language ("tư duy thiết kế", "nghiên cứu người dùng", "phỏng vấn khách hàng", "デザイン思考", "设计思维"), even when they never say "design thinking". Also use when the user drops raw interview notes, transcripts, or survey exports and wants insights, personas, or product decisions. Not for "is there a market for X" desk questions (market-researcher).

Onchain OS onboarding & guide hub — the single entry for first-time, 'what is this / how do I use it', OKX.AI, and customer-support intents; classifies the intent and routes to the right sub-flow via its Intent Routing table. Covers: (1) Onchain OS onboarding + welcome banner — 'what is onchainos', 'what is onchain os', 'what can it do', 'what can onchainos do', 'what does onchainos do', 'how do I use this', 'how do I play', 'how to use onchainos', 'how to play onchainos', 'how does onchainos work', 'how do I start', 'getting started', 'tutorial', 'onboarding', 'first time', 'I just installed', 'now what', 'what do I do now', 'where do I start', 'who are you', 'what are you', 'introduce onchainos', 'tell me about onchainos', 'I'm new'; (2) OKX.AI intro & role-registration routing (the Agent economic system — roles User / ASP / Evaluator) — 'what is OKX.AI', 'OKX.AI 是什么', 'how to use OKX.AI', 'OKX.AI 快速开始', and any spelling / spacing / casing / typo variant (OKXAI, okx ai, okx-ai, lowercase okx.ai, 啥是okxai); (3) customer support / Help Center — 'contact support', 'talk to a human', 'customer service', 'file a complaint', 'give feedback', 'report a bug / system error', 'help center', 'FAQ', 'user guide', 'something is broken'. NOT for: direct on-chain actions (swap / wallet / balance / token) or Agent task lifecycle (publish / accept / deliver / dispute) — those have their own skills.

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Selects, investigates, and compares AWS object, file, and block storage services, and answers cost, performance, configuration, security, and troubleshooting questions about storage services. Applies when a user asks where to store or archive data based on their usage patterns; which storage service to choose or how two compare; how to migrate data from on-premises or between AWS services; how to protect, replicate, or recover data; how to optimize storage costs; where to deploy shared NFS, SMB, or POSIX file systems; where to store vector embeddings or tabular data; what storage backs enterprise file shares, self-managed databases on EC2, VMware, or stateful containers; or asks what an AWS storage service can do or how it works. Relevant for storage needs for workloads such as AI/ML, analytics, EDA, HPC, media, genomics, or financial trading. Not applicable for SQL query engines (Athena, Spark, Redshift, EMR), ETL (Glue), streaming (Kafka, MSK, Kinesis), or managed database services (RDS, Aurora, DynamoDB).

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Symfony UX Map for interactive maps with Leaflet or Google Maps in Symfony. Covers markers, polygons, polylines, circles, info windows, and LiveComponent integration. Use when displaying maps, placing markers, drawing shapes or routes, handling map events, building store locators, using custom tile layers, or making maps reactive with LiveComponent. Code triggers: <twig:ux:map />, Map(), Point(), Marker(), Polygon(), Polyline(), Circle(), InfoWindow(), MapOptionsInterface, ComponentWithMapTrait, fitBoundsToMarkers, ux:map:marker:before-create, ux:map:connect, SYMFONY_UX_MAP_DSN. Also trigger when the user asks "how to display a map", "how to add markers", "how to draw a polygon on a map", "how to handle map click events", "how to make a reactive map", "how to use Leaflet in Symfony", "how to use Google Maps in Symfony", "map not showing", "map has zero height". Do NOT trigger for SVG icons (use ux-icons) or general frontend interactivity (use stimulus).

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実在するファイルや行番号を参照した段階的なコード案内をCodeTour形式で作成し、新任者の学習、設計の理解、PRレビュー、障害原因の調査に役立てるスキル。

• 新しい保守担当者向けのコード案内
• 設計や機能の処理経路を理解したいとき
• PRの変更を順番にレビューしたいとき

产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce. Also owns the customer academy and customer education: online courses, onboarding curriculum, tutorials, certification programs, digital credentials and badges, exam and pass-mark design, course freshness when the product UI changes, and whether the academy should sit behind a login. Triggers on: customer academy, customer education, online course, course library, learning path, curriculum, tutorial, certification program, certified users, digital badge, Open Badges, recertification, exam, pass mark, LMS, Skilljar, our tutorial shows the old UI, our course is out of date, should the academy be gated, do certified customers renew better.

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リポジトリの構造・技術スタック・機能一覧・セットアップ手順を動的に解析し、 包括的なドキュメントを自動生成するスキル。言語・フレームワーク問わず汎用的に動作する。 Use this skill whenever the user asks to: - Explain a repository / リポジトリの説明 / リポジトリの概要 - Generate a README / README生成 / README作成 - Understand project structure / プロジェクト構成を教えて / 構造を説明して - Learn how to run a project / 使い方を教えて / 動かし方 / セットアップ方法 - Get a repo overview / repo overview / explain this repo / what does this repo do - List features / 機能一覧 / このプロジェクトは何ができる？ - Onboard to a new codebase / コードベースのキャッチアップ / 新しいリポジトリに入った - "このリポジトリ何？" "プロジェクトの全体像" "how to run this project" - "コードの全体を把握したい" "ドキュメントを整備して" "技術スタックを知りたい" This skill is especially useful when joining a new project, onboarding team members, or when a repository lacks proper documentation. It works with ANY repository regardless of programming language, framework, or project type.

Lay out how a job search will actually run alongside a current job: the hours available each week and what they go to, how weekday daytime slots for interviews will be found, which routes to use (direct applications, job boards, scout sites, agents, referrals, public employment services) and what each one discloses to whom, how to keep the search from reaching the current employer through public profiles or workplace equipment, a single tracker of every application's stage, next action, and deadline, and a date and conditions for reviewing, reducing, or pausing the search. Use when someone has decided to start looking, or to gather information while employed, and asks how to fit it in, which routes to use, whether the applications they are running fit the time they have, or how to keep track of them; do not use to decide whether to change jobs, to pick or rate employers or job postings, to predict outcomes, or to send applications, publish profiles, or contact agents on the user's behalf.

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How to reach a user's CONNECTED COMPUTER (their laptop, desktop, or server) from a Kortix session — read/write files, run shell commands, and drive the desktop (click/type/screenshot) on that machine. A connected computer is an ACCOUNT of the project's `computer` connector, called through the same `kortix connectors` path as every other connector, with `--account` picking the machine. Load this when the task is about acting ON a specific physical computer the user has connected ("on my laptop…", "read ~/Downloads on my machine", "run this on my desktop", "click the button on my screen"), or when the user asks how the agent reaches their computer. ALSO load it when the user mentions their own machine or its files and no computer may be connected yet ("my local files", "my Desktop", a path like `~/…`, `/Users/…`, "the repo on my laptop") — this sandbox cannot see their disk, and the skill says how to tell them to connect it. For files INSIDE this sandbox, use normal shell/fs — not this.

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Symfony UX LiveComponent for reactive server-rendered UI -- components that re-render via AJAX on user interaction, zero JavaScript required. Use when building live search, real-time filtering, dynamic forms, inline validation, dependent selects, auto-save, polling, deferred/lazy rendering, or any UI that updates itself based on user input. Code triggers: AsLiveComponent, LiveProp, LiveAction, data-model, data-loading, data-live-action-url, ComponentWithFormTrait, LiveListener, emit, defer, lazy, polling. Also trigger when the user asks "how to build a search that filters as I type", "how to validate a form in real-time", "how to make a reactive component in PHP", "how to build dependent selects", "how to defer component rendering", "how to communicate between components via emit", "how to bind a form to a LiveComponent". Do NOT trigger for static reusable UI without reactivity (use twig-component), pure client-side JS behavior (use stimulus), or page-level navigation (use turbo).

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Tools are how AI agents interact with the world. A well-designed tool is the difference between an agent that works and one that hallucinates, fails silently, or costs 10x more tokens than necessary. This skill covers tool design from schema to error handling. JSON Schema best practices, description writing that actually helps the LLM, validation, and the emerging MCP standard that's becoming the lingua franca for AI tools. Key insight: Tool descriptions are more important than tool implementations. The LLM never sees your code - it only sees the schema and description. Use when "agent tool, function calling, tool schema, tool design, mcp server, mcp tool, tool use, build tool for agent, define function, input_schema, tool_use, tool_result, agents, tools, function-calling, mcp, json-schema, anthropic, openai, llm-tools" mentioned.

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Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. What's inside: • 4-step research framework (website teardown → social media → traffic sources → ad spend) • 3-version website evolution analysis (V1 / Beta / Launch via Wayback Machine) • X/Twitter propagation chain mapping (4-phase model + single-post teardown template) • Growth flywheel 6-stage scoring system (Activation → Referral → Acquisition → Retention → Revenue → Product) • KOL identification framework (Traffic King / Topic Starter / Mindset Shifter) • Content effectiveness ranking (validated: Visual Demo > User Story > Competitor Comparison) • ICP deep analysis template + Freemium pricing teardown • Complete self-check checklist 🇨🇳 你的竞品刚刚爆了。你完全不知道他们怎么做到的。该拆官网？盯社媒？画增长飞轮？这份 SOP 给你从 Wayback Machine 快照到 X/Twitter 传播链路还原到飞轮六阶段评分的完整方法论。基于 150+ AI 创业公司竞品分析实战，含 Lovable 完整案例。 🇯🇵 競合が突然バズった。どうやって成長したか全く分からない。このSOPは、Waybackスナップショットからツイッター伝播チェーン分析、フライホイール6段階スコアリングまでの完全な競合調査フレームワークを提供します。150以上のAIスタートアップ分析から構築。 🇰🇷 경쟁사가 갑자기 폭발적으로 성장했습니다. 어떻게 그렇게 빨리 성장했는지 모릅니다. 이 SOP는 Wayback 스냅샷부터 X/Twitter 전파 체인 분석, 플라이휠 6단계 스코어링까지 완전한 경쟁사 조사 프레임워크를 제공합니다. 150개 이상의 AI 스타트업 분석에서 구축. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "竞品调研" | "竞品分析" | "增长飞轮" | "传播链路" | "競合分析" | "경쟁사 분석" | "social media teardown" | "Twitter propagation" | "content strategy analysis"

Manage the project's TODO list in .unikit/TODO.md — capture work to remember for later, not to do right now. Use it to add a deferred item, mark a todo complete, or show the list. The point is to park tasks you don't want to act on in the moment but don't want to forget. Trigger on "add a todo", "add this to the todo list", "put X on the todo list", "remind me to...", "don't forget to...", "note this for later", "we should do this later", "mark this todo done", "what's on the todo list", "what's left to do". This is only for parking reminders — to actually plan or do the work now, use /unikit-plan, /unikit-implement, or /unikit-devcontext.

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Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

日本語の概要は準備中です。原文の説明を表示しています。

Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

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Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.

日本語の概要は準備中です。原文の説明を表示しています。

Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

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Symfony UX TwigComponent for reusable UI building blocks -- server-rendered components with PHP classes and Twig templates. Use when creating buttons, cards, alerts, badges, navbars, or any reusable UI element with props, blocks/slots, computed properties, or anonymous (template-only) components. Code triggers: AsTwigComponent, #[AsTwigComponent], ExposeInTemplate, PreMount, PostMount, <twig:Alert />, <twig:Button>, component(), computed properties, anonymous component, HTML syntax. Also trigger when the user asks "how to create a reusable component", "how to make a component library", "how to pass props to a component", "how to use slots/blocks in a component", "how to build a design system in Symfony", "what is the HTML syntax for components", "how to create a component without a PHP class". Do NOT trigger for components that re-render dynamically on user input (use live-component), for JS behavior (use stimulus), or for page navigation (use turbo).

日本語の概要は準備中です。原文の説明を表示しています。