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ads-attribution

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

AgriciDaniel/claude-ads

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SKILL.md1.9 KB

SKILL.md（原文）

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Attribution Audit

Read the main ads contract and normalized account snapshots.
Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support.
Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules.
Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
Separate measurement quality from platform-reported performance.
Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract.

Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.

Comparability gate

Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.

Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.

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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

日本語の概要は準備中です。原文の説明を表示しています。