本文へ移動
cccskills
無料GitHub で公開

brand-identity

Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

インストール方法を見る

含まれるファイル(2)

  • SKILL.md3.1 KB
  • references/sources.md1.6 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Brand identity

Brand is the accumulated impression of every surface someone encounters. Consistency is most of it; the rest is having a point of view.

Establishing

Before any visual decision, settle three things in writing:

  • What the brand is for — the promise it makes, in one sentence.
  • Who it is for — and, more usefully, who it is not for.
  • What it is not — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out.

The system

Palette. One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does most of the visible work and gets the least attention — spend time on it. Every color needs a verified contrast ratio against the surfaces it will actually sit on, not against white.

Typography. One display family, one text family, and a rule for when each is used. Both must work at the smallest size they will appear at, on a real device, before selection.

Logo. Define clear space, minimum size, and permitted variants. Then define misuse explicitly: no stretching, no recoloring outside the permitted set, no effects, no re-typesetting the wordmark. Guidelines fail by omission — what is not forbidden gets done.

Imagery. A stated direction, with examples of both what fits and what does not. "Authentic photography" means nothing without a counter-example.

Applying

The test of a brand system is an unfamiliar format: an error email, a conference badge, a slide nobody planned for. If the system does not say what to do, it is a mood board, not a system.

Auditing an existing brand

Collect real surfaces — product, marketing site, email, social, sales collateral — side by side. Look for: palette drift, more type families than the system defines, logo variants nobody sanctioned, and tone that changes between surfaces. Report by severity, and separate what breaks the system from what merely was not specified.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Pick color and type before you know what the brand has to sound like and what it will sit next to.
  • Ship a palette you have not checked for contrast at real sizes on real backgrounds.
  • Use color alone to carry state, meaning, or error.
  • Add a typeface because a page needs variety. Variety comes from weight, size, and spacing inside the system you already have.

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Designs and audits who can reach what — authentication, authorization models, privileged access, service credentials, and joiner-mover-leaver process. Use this to design a permissions model, run an access review, reduce standing privilege, handle offboarding, set up SSO or MFA, manage service and machine credentials, or diagnose why permissions have sprawled.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and no pipeline.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use, reduce time-to-value, or decide what a new user must accomplish first.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

Designs orchestrator-and-subagent hierarchies for a repository — splitting agents by exclusive write surface, pairing every producer with an independent auditor, and enforcing the split with a script that runs in CI. Use this whenever the user wants to set up, expand, audit, or fix a multi-agent or subagent structure for a codebase; asks how to divide work between agents; wants agent charters, roles, or a surface map written; or is hitting agents that collide on the same files, review their own work, or drift from their remit. Also use when sizing a roster or deciding whether a new agent is justified.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

Governs models and AI systems in production — intended use, evaluation, monitoring, human oversight, documentation, and the decision to deploy or retire. Use this before deploying a model or AI feature, when defining evaluation criteria, when a model's behavior has drifted, when assessing AI risk or regulatory exposure, or when deciding whether an AI system is fit for a consequential decision.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

Produces executive-level research — market sizing, competitor mapping, trend analysis, and strategic intelligence — grounded in cited sources with the confidence in each claim made explicit. Use this to analyze a market or industry, map competitors, evaluate a market-entry or build-versus-buy decision, produce a research brief, or assemble evidence for a decision. Also use when comparing options that need a structured, evidence-based verdict rather than an opinion.

日本語の概要は準備中です。原文の説明を表示しています。

cbrock84/headcount2,0332026年9月18日 更新

cbrock84 のスキルをすべて見る

このスキルの問題を報告する