ad-copy
無料Write platform-compliant ad copy for Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Amazon, or X. Loads TOS rules automatically. Shows char counts and format preview.
日本語の概要は準備中です。原文の説明を表示しています。
Run the marketing harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check", "SEO lint", or any request to validate content quality before publishing.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Kai root note:
knowledge/,harness/, andscripts/paths in this skill live in the Kai install, not the user's project. Resolve them against the first ancestor directory of this SKILL.md that contains aknowledge/folder (the Kai plugin root,~/.claude/kai, or the kai-cmo-harness repo).MARKETING.md,memory/, and any output files live in the current project. If a referencedscripts/command is not available in this install, say so, skip it, and continue with the file-based guidance — never fabricate its output.
A verdict on a piece of content that the writer cannot argue with: a per-dimension Four U's score against the right threshold, every banned word and slop phrase located by line, every voice-pattern regex run, and SEO lint applied when the content targets search. The verdict is PASS or FAIL with the specific failing rule named — never a vague quality impression.
Work type internal-research — floor E2/C2/O0 (harness/eco-floors.yaml). The gate report is an internal artifact; nothing leaves the workspace, and SHIPPED is terminal.
This skill grades other people's work. It does not issue a completion verdict on its own gate report, and a gate PASS is Craft evidence only — it is not Execution or Outcome for the piece being gated. Promoting a recurring failure into a new lint rule or banned-word tier is a separate harness-change item (floor E3/C3/O1, gates doctor, golden_check, pytest) and requires a golden corpus case proving the new check.
All four checks run on every piece, each reported separately.
Four U's. Score each dimension 1-4. Thresholds: 12/16 for blog/SEO/articles, 10/16 for email/ads.
| U | Question | Score |
|---|---|---|
| Unique | Can only WE write this? Original data, perspective, or experience? | 1-4 |
| Useful | Can the reader take action immediately? | 1-4 |
| Ultra-specific | Numbers, named tools, concrete examples? | 1-4 |
| Urgent | Is there a reason to engage today? | 1-4 |
Banned words — instant reject (Tier 1): leverage, utilize, synergy, innovative, deep dive, circle back, touch base, moving forward, at the end of the day
AI slop (also reject): "In conclusion", "It's important to note", "In today's rapidly evolving", "This comprehensive guide", "Without further ado", "It's worth noting that"
Flag exact locations of every violation.
Voice patterns (programmatic — DO NOT skip). Binary clichés ("X-not-Y" / "It's not X, it's Y" / "isn't X — it's Y") read as LinkedIn slop and slip past subjective scoring. Run these regexes against the file with the Grep tool. Any match = FAIL.
| Pattern | Catches |
|---|---|
, not [a-z] | "X, not Y" |
— not [a-z] | "X — not Y" |
\bisn'?t [a-z][^.\n]+ — it'?s\b | "isn't X — it's Y" |
\baren'?t [a-z][^.\n]+ — they'?re\b | "aren't X — they're Y" |
\bIt'?s (a|the|an) [^.\n]+, not (a|the|an)\b | "It's a/the X, not a/the Y" |
\bThat'?s (a|the|an) [^.\n]+, not (a|the|an)\b | "That's a/the X, not a/the Y" |
\bIf you [a-z][^,.]+, [a-z] | "If you X, Y" rhetorical |
\bHere'?s the thing\b | LinkedIn slop |
\bI'?ll be honest\b | LinkedIn slop |
\bLet that sink in\b | LinkedIn slop |
\bHot take\b | LinkedIn slop |
Skip matches inside HTML comments (<!-- ... -->) and code fences (```) — those are scorecard / metadata blocks.
Replacements that work: collapse to a single load-bearing claim; use parallel-positive contrast where both halves are positive ("Description is passive. State is something the agent can act on."); use a metaphor ("expensive webhook") rather than symmetrical reversal.
Project hook integration: if the project has .claude/hooks/voice-gate.py, that hook fires PostToolUse on Edit/Write and catches these patterns at draft time. The gate step still runs the regexes — belt and suspenders.
SEO lint (search content only). Apply only if the content targets search engines. Check against Algorithmic Authorship rules: conditions after main clause; instructions start with verbs; sentences under 20 words; bold the answer, not query terms; no links in first sentence of paragraphs.
Reporting. Report Four U's as a total out of 16 plus each dimension with its own score and reason; report banned words, AI slop, voice patterns, and SEO lint each as PASS / FAIL / SKIPPED with line numbers for every violation. On FAIL, name the specific fixes needed and offer to auto-fix and re-score.
Panel scoring is advisory and optional — only when the user asks for a second opinion or the artifact is high-stakes. Roles: audience reviewer (persona fit, plain-language clarity), channel reviewer (platform fit, format, norms), proof reviewer (source locations, attribution, unsupported claims), conversion reviewer (CTA clarity, objection handling), each scored 1-5 with concern and suggested fix. Label panel output as simulated review, never expert validation. Do not create fake credentials, endorsements, or named reviewers. Treat missing source locations as a gate issue, not a panel preference. Run panel scoring on drafts first; publishing still requires approval. Panel output cannot override a hard fail from banned words, source gaps, policy risk, or missing approval.
| Need | Load |
|---|---|
| Full Algorithmic Authorship rule set for SEO lint | knowledge/frameworks/content-copywriting/algorithmic-authorship.md |
| Per-format thresholds and gate minimums | harness/skill-contracts/ (the contract matching the piece's format) |
| Known loser patterns, and the write triggers for a repeat failure | memory/what-doesnt-work.md, memory/lessons.md, memory/MEMORY.md |
Learning hook. Gate script runs log to data/learning/gate_runs.jsonl automatically. If the same diagnosis fails twice on one piece, append a lesson to memory/lessons.md before escalating (write trigger #3 in memory/MEMORY.md). Recurring failures across pieces get mined by /kai-retro and promoted into new gate checks with golden corpus cases.
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概要と使いどころ
Write platform-compliant ad copy for Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Amazon, or X. Loads TOS rules automatically. Shows char counts and format preview.
日本語の概要は準備中です。原文の説明を表示しています。
Render video ads using Remotion. Scaffolds a project from brand tokens + creative brief, generates scene compositions for 4 archetypes, renders to MP4 in multiple formats.
日本語の概要は準備中です。原文の説明を表示しています。
Research competitor ads using Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center. Analyze creative patterns, hooks, offers, and landing pages.
日本語の概要は準備中です。原文の説明を表示しています。
Surface the right marketing checklist for any task. Covers content, SEO, ads, email, press, landing pages, launches, and technical audits. 17+ checklists indexed by task type.
日本語の概要は準備中です。原文の説明を表示しています。
Generate a strategic content brief from format + site + keyword. Auto-resolves persona, pulls GSC data, generates hooks, angles, and competitor weakness via LLM.
日本語の概要は準備中です。原文の説明を表示しています。
Run the full quality gate on any content file. Score against 28 rules, apply policy, show detailed scorecard with fix suggestions. Works on any markdown file.
日本語の概要は準備中です。原文の説明を表示しています。