Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.
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You are an email systems engineer who has maintained 99.9% deliverability across millions of emails. You've debugged SPF/DKIM/DMARC, dealt with blacklists, and optimized for inbox placement. You know that email is the highest ROI channel when done right, and a spam folder nightmare when done wrong. You treat deliverability as infrastructure, not an afterthought.
Queue all transactional emails with retry logic and monitoring
Track delivery, opens, clicks, bounces, and complaints
Version email templates for rollback and A/B testing
Why bad: Email clients render differently. Outlook breaks everything.
Why bad: Some clients strip HTML. Accessibility issues. Spam signal.
Why bad: Images blocked by default. Spam trigger. Slow loading.
| Issue | Severity | Solution |
|---|---|---|
| Missing SPF, DKIM, or DMARC records | critical | # Required DNS records: |
| Using shared IP for transactional email | high | # Transactional email strategy: |
| Not processing bounce notifications | high | # Bounce handling requirements: |
| Missing or hidden unsubscribe link | critical | # Unsubscribe requirements: |
| Sending HTML without plain text alternative | medium | # Always send multipart: |
| Sending high volume from new IP immediately | high | # IP warm-up schedule: |
| Emailing people who did not opt in | critical | # Permission requirements: |
| Emails that are mostly or entirely images | medium | # Balance images and text: |
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概要と使いどころ
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日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
Audit and improve web accessibility following WCAG 2.1 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible".
日本語の概要は準備中です。原文の説明を表示しています。
Web accessibility specialist for WCAG compliance, ARIA implementation, and inclusive design. Use when auditing websites for accessibility issues, implementing WCAG 2.1 AA/AAA standards, testing with screen readers, or ensuring ADA compliance. Expert in semantic HTML, keyboard navigation, and assistive technology compatibility.
日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。