本文へ移動
cccskills
無料GitHub で公開

email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

インストール方法を見る

含まれるファイル(5)

  • SKILL.md8.3 KB
  • evals/evals.json6.5 KB
  • references/copy-guidelines.md2.3 KB
  • references/email-types.md13.9 KB
  • references/sequence-templates.md3.8 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

  1. Sequence Type

    • Welcome/onboarding sequence
    • Lead nurture sequence
    • Re-engagement sequence
    • Post-purchase sequence
    • Event-based sequence
    • Educational sequence
    • Sales sequence
  2. Audience Context

    • Who are they?
    • What triggered them into this sequence?
    • What do they already know/believe?
    • What's their current relationship with you?
  3. Goals

    • Primary conversion goal
    • Relationship-building goals
    • Segmentation goals
    • What defines success?

Core Principles

1. One Email, One Job

  • Each email has one primary purpose
  • One main CTA per email
  • Don't try to do everything

2. Value Before Ask

  • Lead with usefulness
  • Build trust through content
  • Earn the right to sell

3. Relevance Over Volume

  • Fewer, better emails win
  • Segment for relevance
  • Quality > frequency

4. Clear Path Forward

  • Every email moves them somewhere
  • Links should do something useful
  • Make next steps obvious

Email Sequence Strategy

Sequence Length

  • Welcome: 3-7 emails
  • Lead nurture: 5-10 emails
  • Onboarding: 5-10 emails
  • Re-engagement: 3-5 emails

Depends on:

  • Sales cycle length
  • Product complexity
  • Relationship stage

Timing/Delays

  • Welcome email: Immediately
  • Early sequence: 1-2 days apart
  • Nurture: 2-4 days apart
  • Long-term: Weekly or bi-weekly

Consider:

  • B2B: Avoid weekends
  • B2C: Test weekends
  • Time zones: Send at local time

Subject Line Strategy

  • Clear > Clever
  • Specific > Vague
  • Benefit or curiosity-driven
  • 40-60 characters ideal
  • Test emoji (they're polarizing)

Patterns that work:

  • Question: "Still struggling with X?"
  • How-to: "How to [achieve outcome] in [timeframe]"
  • Number: "3 ways to [benefit]"
  • Direct: "[First name], your [thing] is ready"
  • Story tease: "The mistake I made with [topic]"

Preview Text

  • Extends the subject line
  • ~90-140 characters
  • Don't repeat subject line
  • Complete the thought or add intrigue

Sequence Types Overview

Welcome Sequence (Post-Signup)

Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert

Key emails:

  1. Welcome + deliver promised value (immediate)
  2. Quick win (day 1-2)
  3. Story/Why (day 3-4)
  4. Social proof (day 5-6)
  5. Overcome objection (day 7-8)
  6. Core feature highlight (day 9-11)
  7. Conversion (day 12-14)

Lead Nurture Sequence (Pre-Sale)

Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert

Key emails:

  1. Deliver lead magnet + intro (immediate)
  2. Expand on topic (day 2-3)
  3. Problem deep-dive (day 4-5)
  4. Solution framework (day 6-8)
  5. Case study (day 9-11)
  6. Differentiation (day 12-14)
  7. Objection handler (day 15-18)
  8. Direct offer (day 19-21)

Re-Engagement Sequence

Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list

Key emails:

  1. Check-in (genuine concern)
  2. Value reminder (what's new)
  3. Incentive (special offer)
  4. Last chance (stay or unsubscribe)

Onboarding Sequence (Product Users)

Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate

Key emails:

  1. Welcome + first step (immediate)
  2. Getting started help (day 1)
  3. Feature highlight (day 2-3)
  4. Success story (day 4-5)
  5. Check-in (day 7)
  6. Advanced tip (day 10-12)
  7. Upgrade/expand (day 14+)

For detailed templates: See references/sequence-templates.md


Email Types by Category

Onboarding Emails

  • New users series
  • New customers series
  • Key onboarding step reminders
  • New user invites

Retention Emails

  • Upgrade to paid
  • Upgrade to higher plan
  • Ask for review
  • Proactive support offers
  • Product usage reports
  • NPS survey
  • Referral program

Billing Emails

  • Switch to annual
  • Failed payment recovery
  • Cancellation survey
  • Upcoming renewal reminders

Usage Emails

  • Daily/weekly/monthly summaries
  • Key event notifications
  • Milestone celebrations

Win-Back Emails

  • Expired trials
  • Cancelled customers

Campaign Emails

  • Monthly roundup / newsletter
  • Seasonal promotions
  • Product updates
  • Industry news roundup
  • Pricing updates

For detailed email type reference: See references/email-types.md


Email Copy Guidelines

Structure

  1. Hook: First line grabs attention
  2. Context: Why this matters to them
  3. Value: The useful content
  4. CTA: What to do next
  5. Sign-off: Human, warm close

Formatting

  • Short paragraphs (1-3 sentences)
  • White space between sections
  • Bullet points for scanability
  • Bold for emphasis (sparingly)
  • Mobile-first (most read on phone)

Tone

  • Conversational, not formal
  • First-person (I/we) and second-person (you)
  • Active voice
  • Read it out loud—does it sound human?

Length

  • 50-125 words for transactional
  • 150-300 words for educational
  • 300-500 words for story-driven

CTA Guidelines

  • Buttons for primary actions
  • Links for secondary actions
  • One clear primary CTA per email
  • Button text: Action + outcome

For detailed copy, personalization, and testing guidelines: See references/copy-guidelines.md


Output Format

Sequence Overview

Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]

For Each Email

Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]

Metrics Plan

What to measure and benchmarks


Task-Specific Questions

  1. What triggers entry to this sequence?
  2. What's the primary goal/conversion action?
  3. What do they already know about you?
  4. What other emails are they receiving?
  5. What's your current email performance?

Tool Integrations

For implementation, see the tools registry. Key email tools:

ToolBest ForMCPGuide
Customer.ioBehavior-based automation-customer-io.md
MailchimpSMB email marketing✓mailchimp.md
NitrosendAI-native email (sequences via prompts)✓nitrosend.md
ResendDeveloper-friendly transactional✓resend.md
SendGridTransactional email at scale-sendgrid.md
KitCreator/newsletter focused-kit.md

Related Skills

  • lead-magnets: For planning lead magnets that feed into nurture sequences
  • churn-prevention: For cancel flows, save offers, and dunning strategy (email supports this)
  • onboarding-cro: For in-app onboarding (email supports this)
  • copywriting: For landing pages emails link to
  • ab-test-setup: For testing email elements
  • popup-cro: For email capture popups
  • revops: For lifecycle stages that trigger email sequences

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

ai-seo

無料

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

autoplan

無料

Auto-review pipeline — reads the full CEO, design, eng, and DX review skills from disk and runs them sequentially with auto-decisions using 6 decision principles. Surfaces taste decisions (close approaches, borderline scope, codex disagreements) at a final approval gate. One command, fully reviewed plan out. Use when asked to "auto review", "autoplan", "run all reviews", "review this plan automatically", or "make the decisions for me". Proactively suggest when the user has a plan file and wants to run the full review gauntlet without answering 15-30 intermediate questions. (gstack) Voice triggers (speech-to-text aliases): "auto plan", "automatic review".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

benchmark

無料

Performance regression detection using the browse daemon. Establishes baselines for page load times, Core Web Vitals, and resource sizes. Compares before/after on every PR. Tracks performance trends over time. Use when: "performance", "benchmark", "page speed", "lighthouse", "web vitals", "bundle size", "load time". (gstack) Voice triggers (speech-to-text aliases): "speed test", "check performance".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

mostafasudo のスキルをすべて見る

このスキルの問題を報告する