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free-tool-strategy

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

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  • SKILL.md5.8 KB
  • evals/evals.json6.1 KB
  • references/tool-types.md3.9 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

  1. Business Context - What's the core product? Who is the target audience? What problems do they have?

  2. Goals - Lead generation? SEO/traffic? Brand awareness? Product education?

  3. Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?


Core Principles

1. Solve a Real Problem

  • Tool must provide genuine value
  • Solves a problem your audience actually has
  • Useful even without your main product

2. Adjacent to Core Product

  • Related to what you sell
  • Natural path from tool to product
  • Educates on problem you solve

3. Simple and Focused

  • Does one thing well
  • Low friction to use
  • Immediate value

4. Worth the Investment

  • Lead value × expected leads > build cost + maintenance

Tool Types Overview

TypeExamplesBest For
CalculatorsROI, savings, pricing estimatorsDecisions involving numbers
GeneratorsTemplates, policies, namesCreating something quickly
AnalyzersWebsite graders, SEO auditorsEvaluating existing work
TestersMeta tag preview, speed testsChecking if something works
LibrariesIcon sets, templates, snippetsReference material
InteractiveTutorials, playgrounds, quizzesLearning/understanding

For detailed tool types and examples: See references/tool-types.md


Ideation Framework

Start with Pain Points

  1. What problems does your audience Google? - Search query research, common questions

  2. What manual processes are tedious? - Spreadsheet tasks, repetitive calculations

  3. What do they need before buying your product? - Assessments, planning, comparisons

  4. What information do they wish they had? - Data they can't easily access, benchmarks

Validate the Idea

  • Search demand: Is there search volume? How competitive?
  • Uniqueness: What exists? How can you be 10x better?
  • Lead quality: Does this audience match buyers?
  • Build feasibility: How complex? Can you scope an MVP?

Lead Capture Strategy

Gating Options

ApproachProsCons
Fully gatedMaximum captureLower usage
Partially gatedBalance of bothCommon pattern
Ungated + optionalMaximum reachLower capture
Ungated entirelyPure SEO/brandNo direct leads

Lead Capture Best Practices

  • Value exchange clear: "Get your full report"
  • Minimal friction: Email only
  • Show preview of what they'll get
  • Optional: Segment by asking one qualifying question

SEO Considerations

Keyword Strategy

Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"

Supporting content: "How to [use case]", "What is [concept]"

Link Building

Free tools attract links because:

  • Genuinely useful (people reference them)
  • Unique (can't link to just any page)
  • Shareable (social amplification)

Build vs. Buy

Build Custom

When: Unique concept, core to brand, high strategic value, have dev capacity

Use No-Code Tools

Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow When: Speed to market, limited dev resources, testing concept

Embed Existing

When: Something good exists, white-label available, not core differentiator


MVP Scope

Minimum Viable Tool

  1. Core functionality only—does the one thing, works reliably
  2. Essential UX—clear input, obvious output, mobile works
  3. Basic lead capture—email collection, leads go somewhere useful

What to Skip Initially

Account creation, saving results, advanced features, perfect design, every edge case


Evaluation Scorecard

Rate each factor 1-5:

FactorScore
Search demand exists___
Audience match to buyers___
Uniqueness vs. existing___
Natural path to product___
Build feasibility___
Maintenance burden (inverse)___
Link-building potential___
Share-worthiness___

25+: Strong candidate | 15-24: Promising | <15: Reconsider


Task-Specific Questions

  1. What existing tools does your audience use for workarounds?
  2. How do you currently generate leads?
  3. What technical resources are available?
  4. What's the timeline and budget?

Related Skills

  • lead-magnets: For downloadable content lead magnets (ebooks, checklists, templates)
  • page-cro: For optimizing the tool's landing page
  • seo-audit: For SEO-optimizing the tool
  • analytics-tracking: For measuring tool usage
  • email-sequence: For nurturing leads from the tool

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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概要と使いどころ

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

ai-seo

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

autoplan

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Auto-review pipeline — reads the full CEO, design, eng, and DX review skills from disk and runs them sequentially with auto-decisions using 6 decision principles. Surfaces taste decisions (close approaches, borderline scope, codex disagreements) at a final approval gate. One command, fully reviewed plan out. Use when asked to "auto review", "autoplan", "run all reviews", "review this plan automatically", or "make the decisions for me". Proactively suggest when the user has a plan file and wants to run the full review gauntlet without answering 15-30 intermediate questions. (gstack) Voice triggers (speech-to-text aliases): "auto plan", "automatic review".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

benchmark

無料

Performance regression detection using the browse daemon. Establishes baselines for page load times, Core Web Vitals, and resource sizes. Compares before/after on every PR. Tracks performance trends over time. Use when: "performance", "benchmark", "page speed", "lighthouse", "web vitals", "bundle size", "load time". (gstack) Voice triggers (speech-to-text aliases): "speed test", "check performance".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

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