本文へ移動
cccskills
無料GitHub で公開

social-content

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.

インストール方法を見る

含まれるファイル(5)

  • SKILL.md8.4 KB
  • evals/evals.json6.3 KB
  • references/platforms.md4.3 KB
  • references/post-templates.md3.6 KB
  • references/reverse-engineering.md5.4 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Before Creating Content

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

  • What's the primary objective? (Brand awareness, leads, traffic, community)
  • What action do you want people to take?
  • Are you building personal brand, company brand, or both?

2. Audience

  • Who are you trying to reach?
  • What platforms are they most active on?
  • What content do they engage with?

3. Brand Voice

  • What's your tone? (Professional, casual, witty, authoritative)
  • Any topics to avoid?
  • Any specific terminology or style guidelines?

4. Resources

  • How much time can you dedicate to social?
  • Do you have existing content to repurpose?
  • Can you create video content?

Platform Quick Reference

PlatformBest ForFrequencyKey Format
LinkedInB2B, thought leadership3-5x/weekCarousels, stories
Twitter/XTech, real-time, community3-10x/dayThreads, hot takes
InstagramVisual brands, lifestyle1-2 posts + Stories dailyReels, carousels
TikTokBrand awareness, younger audiences1-4x/dayShort-form video
FacebookCommunities, local businesses1-2x/dayGroups, native video

For detailed platform strategies: See references/platforms.md


Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

Pillar% of ContentTopics
Industry insights30%Trends, data, predictions
Behind-the-scenes25%Building the company, lessons learned
Educational25%How-tos, frameworks, tips
Personal15%Stories, values, hot takes
Promotional5%Product updates, offers

Pillar Development Questions

For each pillar, ask:

  1. What unique perspective do you have?
  2. What questions does your audience ask?
  3. What content has performed well before?
  4. What can you create consistently?
  5. What aligns with business goals?

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

  • "I was wrong about [common belief]."
  • "The real reason [outcome] happens isn't what you think."
  • "[Impressive result] — and it only took [surprisingly short time]."

Story Hooks

  • "Last week, [unexpected thing] happened."
  • "I almost [big mistake/failure]."
  • "3 years ago, I [past state]. Today, [current state]."

Value Hooks

  • "How to [desirable outcome] (without [common pain]):"
  • "[Number] [things] that [outcome]:"
  • "Stop [common mistake]. Do this instead:"

Contrarian Hooks

  • "Unpopular opinion: [bold statement]"
  • "[Common advice] is wrong. Here's why:"
  • "I stopped [common practice] and [positive result]."

For post templates and more hooks: See references/post-templates.md


Content Repurposing System

Turn one piece of content into many:

Blog Post → Social Content

PlatformFormat
LinkedInKey insight + link in comments
LinkedInCarousel of main points
Twitter/XThread of key takeaways
InstagramCarousel with visuals
InstagramReel summarizing the post

Repurposing Workflow

  1. Create pillar content (blog, video, podcast)
  2. Extract key insights (3-5 per piece)
  3. Adapt to each platform (format and tone)
  4. Schedule across the week (spread distribution)
  5. Update and reshare (evergreen content can repeat)

Content Calendar Structure

Weekly Planning Template

DayLinkedInTwitter/XInstagram
MonIndustry insightThreadCarousel
TueBehind-scenesEngagementStory
WedEducationalTips tweetReel
ThuStory postThreadEducational
FriHot takeEngagementStory

Batching Strategy (2-3 hours weekly)

  1. Review content pillar topics
  2. Write 5 LinkedIn posts
  3. Write 3 Twitter threads + daily tweets
  4. Create Instagram carousel + Reel ideas
  5. Schedule everything
  6. Leave room for real-time engagement

Engagement Strategy

Daily Engagement Routine (30 min)

  1. Respond to all comments on your posts (5 min)
  2. Comment on 5-10 posts from target accounts (15 min)
  3. Share/repost with added insight (5 min)
  4. Send 2-3 DMs to new connections (5 min)

Quality Comments

  • Add new insight, not just "Great post!"
  • Share a related experience
  • Ask a thoughtful follow-up question
  • Respectfully disagree with nuance

Building Relationships

  • Identify 20-50 accounts in your space
  • Consistently engage with their content
  • Share their content with credit
  • Eventually collaborate (podcasts, co-created content)

Analytics & Optimization

Metrics That Matter

Awareness: Impressions, Reach, Follower growth rate

Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves

Conversion: Link clicks, Profile visits, DMs received, Leads attributed

Weekly Review

  • Top 3 performing posts (why did they work?)
  • Bottom 3 posts (what can you learn?)
  • Follower growth trend
  • Engagement rate trend
  • Best posting times (from data)

Optimization Actions

If engagement is low:

  • Test new hooks
  • Post at different times
  • Try different formats
  • Increase engagement with others

If reach is declining:

  • Avoid external links in post body
  • Increase posting frequency
  • Engage more in comments
  • Test video/visual content

Content Ideas by Situation

When You're Starting Out

  • Document your journey
  • Share what you're learning
  • Curate and comment on industry content
  • Engage heavily with established accounts

When You're Stuck

  • Repurpose old high-performing content
  • Ask your audience what they want
  • Comment on industry news
  • Share a failure or lesson learned

Scheduling Best Practices

When to Schedule vs. Post Live

Schedule: Core content posts, Threads, Carousels, Evergreen content

Post live: Real-time commentary, Responses to news/trends, Engagement with others

Queue Management

  • Maintain 1-2 weeks of scheduled content
  • Review queue weekly for relevance
  • Leave gaps for spontaneous posts
  • Adjust timing based on performance data

Reverse Engineering Viral Content

Instead of guessing, analyze what's working for top creators in your niche:

  1. Find creators — 10-20 accounts with high engagement
  2. Collect data — 500+ posts for analysis
  3. Analyze patterns — Hooks, formats, CTAs that work
  4. Codify playbook — Document repeatable patterns
  5. Layer your voice — Apply patterns with authenticity
  6. Convert — Bridge attention to business results

For the complete framework: See references/reverse-engineering.md


Task-Specific Questions

  1. What platform(s) are you focusing on?
  2. What's your current posting frequency?
  3. Do you have existing content to repurpose?
  4. What content has performed well in the past?
  5. How much time can you dedicate weekly?
  6. Are you building personal brand, company brand, or both?

Related Skills

  • copywriting: For longer-form content that feeds social
  • launch-strategy: For coordinating social with launches
  • email-sequence: For nurturing social audience via email
  • marketing-psychology: For understanding what drives engagement

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

ai-seo

無料

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

autoplan

無料

Auto-review pipeline — reads the full CEO, design, eng, and DX review skills from disk and runs them sequentially with auto-decisions using 6 decision principles. Surfaces taste decisions (close approaches, borderline scope, codex disagreements) at a final approval gate. One command, fully reviewed plan out. Use when asked to "auto review", "autoplan", "run all reviews", "review this plan automatically", or "make the decisions for me". Proactively suggest when the user has a plan file and wants to run the full review gauntlet without answering 15-30 intermediate questions. (gstack) Voice triggers (speech-to-text aliases): "auto plan", "automatic review".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

benchmark

無料

Performance regression detection using the browse daemon. Establishes baselines for page load times, Core Web Vitals, and resource sizes. Compares before/after on every PR. Tracks performance trends over time. Use when: "performance", "benchmark", "page speed", "lighthouse", "web vitals", "bundle size", "load time". (gstack) Voice triggers (speech-to-text aliases): "speed test", "check performance".

日本語の概要は準備中です。原文の説明を表示しています。

mostafasudo/appilot32026年9月14日 更新

mostafasudo のスキルをすべて見る

このスキルの問題を報告する