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competitive-analysis

Competitive intelligence, market analysis, and strategic positioning for product differentiation.

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含まれるファイル(6)

  • SKILL.md3.6 KB
  • assets/config.yaml711 B
  • assets/schema.json1.2 KB
  • references/GUIDE.md1.9 KB
  • references/PATTERNS.md1.5 KB
  • scripts/validate.py3.7 KB

SKILL.md(原文)

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Competitive Analysis Skill

Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.

Market Analysis

TAM/SAM/SOM Calculation

TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B

SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B

SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M

Market Dynamics

FactorAnalysisImpact
GrowthCAGR %High/Med/Low
Competition# playersFragmented/Consolidated
BarriersEntry difficultyHigh/Med/Low
RegulationCompliance needsIncreasing/Stable

Competitor Research

Competitor Matrix

FeatureYouComp AComp BComp C
Feature 1✓✓✗✓
Feature 2✓✗✓✗
Pricing$99$149$79$199
TargetSMBEnterpriseStartupMid

Competitive Intelligence Sources

  • Public: Website, pricing, blog, press
  • Product: Free trial, demo, screenshots
  • Customers: Win/loss interviews
  • Community: G2, Capterra, Reddit
  • Industry: Analyst reports, conferences

Strategic Frameworks

Porter's Five Forces

Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]

SWOT Analysis

STRENGTHS          | WEAKNESSES
- [Internal +]     | - [Internal -]
- [Internal +]     | - [Internal -]
-------------------+-------------------
OPPORTUNITIES      | THREATS
- [External +]     | - [External -]
- [External +]     | - [External -]

Battlecards

Sales Battlecard Template

COMPETITOR: [Name]

POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."

WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]

OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"

GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]

Troubleshooting

Yaygın Hatalar & Çözümler

HataOlası SebepÇözüm
Outdated intelNo refresh cycleQuarterly updates
Missing competitorsNarrow viewExpand search
Feature parityNo differentiationFind unique angle
Lost dealsWeak positioningWin/loss analysis

Debug Checklist

[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?

Recovery Procedures

  1. Lost Deal → Win/loss interview, update battlecard
  2. New Competitor → Rapid assessment, positioning review
  3. Feature Gap → Prioritize, or reposition

Learning Outcomes

  • Conduct competitive research
  • Build competitive matrices
  • Create effective battlecards
  • Identify market opportunities
  • Position against competitors

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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