Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
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Plan and execute successful product launches.
Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch.
Goal: Define how product fits in market landscape
Positioning Statement:
For [target customer]
Who [customer need/problem]
[Product name] is a [product category]
That [key benefit/differentiation]
Unlike [competitors]
Our product [unique value]
Competitive Analysis:
| Competitor | Strengths | Weaknesses | Our Advantage |
|---|---|---|---|
| Competitor A | Feature X | Price | Better UX |
Validation:
Goal: Create compelling launch messaging
Message Hierarchy:
Content Types:
Validation:
Goal: Identify where to reach target customers
Channel Options:
Owned Channels (free, full control):
Earned Channels (free, limited control):
Paid Channels (cost, full control):
Channel Prioritization:
1. Email list (highest ROI, existing audience)
2. Product Hunt (tech products)
3. Twitter/LinkedIn (organic + paid)
4. Google Ads (intent-based)
5. Press outreach (if newsworthy)
Validation:
Goal: Coordinate launch activities
6-Week Launch Timeline:
Week -6 (Planning):
Week -4 (Pre-launch):
Week -2 (Warm-up):
Week 0 (Launch Day):
Week +1 (Momentum):
Week +2 (Sustain):
Validation:
Goal: Measure launch effectiveness
Launch Metrics:
Success Criteria (Define before launch):
week_1_goals:
signups: 500
trial_starts: 200
product_hunt_ranking: top 5
social_engagement: 1000+ interactions
month_1_goals:
paying_customers: 50
mrr: $5,000
activation_rate: 40%
retention_week_1: 60%
Post-Launch Review:
Validation:
Product Hunt Launch:
Press Launch:
Email Launch:
Community Launch:
❌ Launching without audience → Build email list first ❌ One-day launch, then silence → Sustain momentum ❌ No clear CTA → Make next step obvious ❌ Launching to everyone → Target specific segment first ❌ No success metrics → Define goals before launch ❌ Ignoring feedback → Respond and iterate quickly ❌ Over-promising → Set realistic expectations
Related Skills:
product-strategist - For validating market fit before launchmvp-builder - For building product to launchuser-researcher - For understanding target customersRelated Playbooks:
PLAYBOOKS/launch-on-product-hunt.md - PH launch guide (when created)PLAYBOOKS/press-outreach.md - Press strategy (when created)まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
Agile product management, Scrum practices, and team collaboration for iterative product development.
日本語の概要は準備中です。原文の説明を表示しています。
Plan and execute effective sprints using Agile methodologies. Define sprint goals, estimate user stories, manage sprint backlog, and facilitate daily standups to maximize team productivity and deliver value incrementally.
日本語の概要は準備中です。原文の説明を表示しています。