Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
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Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea.
Customer interviews are one source in Stage 1 (Explore) of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The Product Trio (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone.
You are preparing a customer interview script for research on $ARGUMENTS.
If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first.
Clarify research objectives:
Create the interview script with these sections:
Current situation and behavior (past tense, specific instances):
Pain points and frustrations (observe, don't lead):
Desired outcomes (their words, not yours):
Willingness to pay / priority (skin in the game):
Use these when you hit an interesting thread:
Customize the script: Adapt questions to the specific product area, persona, and research objectives. Add or remove sections based on the interview length available.
Include a note-taking template:
Participant: [Name / ID]
Date: [Date]
Key Jobs: [What they're trying to accomplish]
Current Solution: [What they use today]
Biggest Pain: [Their #1 frustration]
Desired Outcome: [What success looks like]
Willingness to Pay: [How much they invest / would invest]
Surprise Finding: [Something unexpected]
Follow-up: [Next steps]
Save as markdown. Include both the script and the note-taking template.
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概要と使いどころ
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
日本語の概要は準備中です。原文の説明を表示しています。
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
日本語の概要は準備中です。原文の説明を表示しています。
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
日本語の概要は準備中です。原文の説明を表示しています。
Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
日本語の概要は準備中です。原文の説明を表示しています。
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
日本語の概要は準備中です。原文の説明を表示しています。