Logo Strategy

Strategy and creative direction before any sketch. Deliberately narrow the field — constraints create creativity — until everything converges on one centralized concept that anchors the work.

Process — do not generate ideas until steps 1–3 are done

1. Strategy workshop — ask in 2–4 question rounds (bank: references/question-bank.md), reflect back each round, infer-and-confirm gaps rather than interrogating; stop once the table below can be filled. Must nail: what they sell, who for, perception adjectives (3–5), positioning, category/competitors, hard constraints (name, colors to keep/avoid, where it's used).
2. Creative direction — derive a filter that rules options out (e.g. "premium → no playful/colorful"); confirm in 2–4 bullets.
3. Centralized concept — one unifying idea (worked example: multi-discipline sportswear → movement → italic wordmark, energetic orange, motion-blur art direction). Propose 1–3, name the strongest.

Deliverables — in this order

1. Branding table

Element	Decision
Brand essence	…
Target audience	…
Positioning	…
Brand personality (3–5 adjectives)	…
Perception goal	…
Centralized concept	…
Creative direction (in)	…
Creative direction (ruled out)	…
Tone of voice	…
Color territory	…
Typography territory	…
Imagery / shape language	…
Usage contexts & constraints	…

2. At least 10 logo ideas, spread across logo types. Each: one-liner · type (wordmark / lettermark / pictorial / abstract / combination / emblem) · why — how it expresses the centralized concept and survives the filter. The "why" is load-bearing; drop ideas that lack one. Then recommend the top 2–3 to develop.

Output is strategy and described concepts, not rendered art — offer an SVG/HTML mockup only if asked.