Shipping and Launch
Overview
Ship with confidence. The goal is not just to deploy — it's to deploy safely, with monitoring in place, a rollback plan ready, and a clear understanding of what success looks like. Every launch should be reversible, observable, and incremental.
When to Use
- Deploying a feature to production for the first time
- Releasing a significant change to users
- Migrating data or infrastructure
- Opening a beta or early access program
- Explicitly planning monitoring, rollout thresholds, launch ownership, or rollback for a named release
Near misses: /ship closeout, preparing a package/PR, ordinary deployment discussion, or completing implementation does not select this skill without concrete launch/rollout intent.
ROSE/aili-delivery-flow owns lifecycle SHIP, material decisions, exact external/Git/release/deployment approvals, and verification. This skill performs one bounded launch-planning loop and returns complete, need-user, need-evidence, material-delta, blocked, or Unverified. It does not invoke review, security, performance, documentation, deployment, or another process skill. Checklists are risk prompts, not automatic suites or second readiness authority; canonical claim-matched verification wins.
The Pre-Launch Checklist
Apply only rows relevant to the accepted launch claim and current project. Do not automatically run every test/review/security/performance/accessibility lane.
Code Quality
Security
Performance
Accessibility
Infrastructure
Documentation
Feature Flag Strategy
Ship behind feature flags to decouple deployment from release:
// Feature flag check
const flags = await getFeatureFlags(userId);
if (flags.taskSharing) {
// New feature: task sharing
return <TaskSharingPanel task={task} />;
}
// Default: existing behavior
return null;
Feature flag lifecycle:
1. DEPLOY with flag OFF → Code is in production but inactive
2. ENABLE for team/beta → Internal testing in production environment
3. GRADUAL ROLLOUT → 5% → 25% → 50% → 100% of users
4. MONITOR at each stage → Watch error rates, performance, user feedback
5. CLEAN UP → Remove flag and dead code path after full rollout
Rules:
- Every feature flag has an owner and an expiration date
- Clean up flags within 2 weeks of full rollout
- Don't nest feature flags (creates exponential combinations)
- Test both flag states (on and off) in CI
Staged Rollout
The Rollout Sequence
1. DEPLOY to staging
└── Run only affected integration/smoke checks required by the launch claim
└── Check critical flows when they are in scope
2. DEPLOY to production (feature flag OFF)
└── Verify deployment succeeded (health check)
└── Check error monitoring (no new errors)
3. ENABLE for team (flag ON for internal users)
└── Team uses the feature in production
└── 24-hour monitoring window
4. CANARY rollout (flag ON for 5% of users)
└── Monitor error rates, latency, user behavior
└── Compare metrics: canary vs. baseline
└── 24-48 hour monitoring window
└── Advance only if all thresholds pass (see table below)
5. GRADUAL increase (25% -> 50% -> 100%)
└── Same monitoring at each step
└── Ability to roll back to previous percentage at any point
6. FULL rollout (flag ON for all users)
└── Monitor for 1 week
└── Clean up feature flag
Rollout Decision Thresholds
Use these thresholds to decide whether to advance, hold, or roll back at each stage:
| Metric | Advance (green) | Hold and investigate (yellow) | Roll back (red) |
|---|
| Error rate | Within 10% of baseline | 10-100% above baseline | >2x baseline |
| P95 latency | Within 20% of baseline | 20-50% above baseline | >50% above baseline |
| Client JS errors | No new error types | New errors at <0.1% of sessions | New errors at >0.1% of sessions |
| Business metrics | Neutral or positive | Decline <5% (may be noise) | Decline >5% |
🔴 CHECKPOINT / 🛑 STOP: Deploy Gate
Do not execute a deployment without exact operation approval. For a requested readiness plan, resolve only the applicable launch-owner evidence:
- production owner, monitoring owner, and rollback owner are named
- health check, error-rate dashboard, latency dashboard, and critical-flow smoke test are ready
- rollback trigger thresholds and exact rollback command/path are documented
- the user or release owner has approved the launch window
If any item is missing, stop and return BLOCKED_LAUNCH_READINESS with the missing evidence instead of continuing.
When to Roll Back
Roll back immediately if:
- Error rate increases by more than 2x baseline
- P95 latency increases by more than 50%
- User-reported issues spike
- Data integrity issues detected
- Security vulnerability discovered
Monitoring and Observability
What to Monitor
Application metrics:
├── Error rate (total and by endpoint)
├── Response time (p50, p95, p99)
├── Request volume
├── Active users
└── Key business metrics (conversion, engagement)
Infrastructure metrics:
├── CPU and memory utilization
├── Database connection pool usage
├── Disk space
├── Network latency
└── Queue depth (if applicable)
Client metrics:
├── Core Web Vitals (LCP, INP, CLS)
├── JavaScript errors
├── API error rates from client perspective
└── Page load time
Error Reporting
// Set up error boundary with reporting
class ErrorBoundary extends React.Component {
componentDidCatch(error: Error, info: React.ErrorInfo) {
// Report to error tracking service
reportError(error, {
componentStack: info.componentStack,
userId: getCurrentUser()?.id,
page: window.location.pathname,
});
}
render() {
if (this.state.hasError) {
return <ErrorFallback onRetry={() => this.setState({ hasError: false })} />;
}
return this.props.children;
}
}
// Server-side error reporting
app.use((err: Error, req: Request, res: Response, next: NextFunction) => {
reportError(err, {
method: req.method,
url: req.url,
userId: req.user?.id,
});
// Don't expose internals to users
res.status(500).json({
error: { code: 'INTERNAL_ERROR', message: 'Something went wrong' },
});
});
Post-Launch Verification
In the first hour after launch:
1. Check health endpoint returns 200
2. Check error monitoring dashboard (no new error types)
3. Check latency dashboard (no regression)
4. Test the critical user flow manually
5. Verify logs are flowing and readable
6. Confirm rollback mechanism works (dry run if possible)
Rollback Strategy
Every deployment needs a rollback plan before it happens:
🔴 CHECKPOINT / 🛑 STOP: Rollback Gate
Do not start or claim a rollback is ready until the rollback path is known and evidence-backed. If the rollback command, feature-flag kill switch, database rollback path, or verification owner is unknown, stop and ask for the missing release-specific detail.
## Rollback Plan for [Feature/Release]
### Trigger Conditions
- Error rate > 2x baseline
- P95 latency > [X]ms
- User reports of [specific issue]
### Rollback Steps
1. Disable feature flag (if applicable)
OR
1. Deploy previous version: `git revert <commit> && git push`
2. Verify rollback: health check, error monitoring
3. Communicate: notify team of rollback
### Database Considerations
- Migration [X] has a rollback: `npx prisma migrate rollback`
- Data inserted by new feature: [preserved / cleaned up]
### Time to Rollback
- Feature flag: < 1 minute
- Redeploy previous version: < 5 minutes
- Database rollback: < 15 minutes
Missing Evidence Fallbacks
| Trigger | First action | If still unresolved |
|---|
| Monitoring dashboard unavailable | Use health check, logs, and error tracker as temporary evidence | Hold rollout; do not increase exposure |
| Rollback path untested | Run a dry run in staging or confirm the exact production-safe command | Do not deploy until rollback readiness is confirmed |
| Security, performance, or accessibility evidence missing | Use the relevant checklist sections in this file as the source of truth | Block launch or mark the launch risk explicitly for release-owner approval |
Common Rationalizations
| Rationalization | Reality |
|---|
| "It works in staging, it'll work in production" | Production has different data, traffic patterns, and edge cases. Monitor after deploy. |
| "We don't need feature flags for this" | Every feature benefits from a kill switch. Even "simple" changes can break things. |
| "Monitoring is overhead" | Not having monitoring means you discover problems from user complaints instead of dashboards. |
| "We'll add monitoring later" | Add it before launch. You can't debug what you can't see. |
| "Rolling back is admitting failure" | Rolling back is responsible engineering. Shipping a broken feature is the failure. |
Red Flags
- Deploying without a rollback plan
- No monitoring or error reporting in production
- Big-bang releases (everything at once, no staging)
- Feature flags with no expiration or owner
- No one monitoring the deploy for the first hour
- Production environment configuration done by memory, not code
- "It's Friday afternoon, let's ship it"
Verification
The canonical lifecycle/ordinary-task owner selects the smallest fresh deploy, monitoring, health-check, or rollback evidence supporting the exact claim; this skill creates no additional completion gate.
Before deploying:
After deploying: