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threads-content-planner

Generate a weekly Threads (Meta) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single post vs thread, Threads hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-post targets, and a goal-mix balance check across replies, reposts, likes, and quotes. Use when the user wants to plan a week of Threads content instead of ad-hoc posting. Not for drafting one post or thread (use threads-post-writer).

sergebulaev/threads-skills
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含まれるファイル（3）

  • SKILL.md5.9 KB
  • references/example-week.md2.9 KB
  • references/pillars-framework.md2.7 KB

SKILL.md（原文）

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Threads Content Planner

Produce a weekly Threads plan built around a pillar discipline and the warm, conversation-first cadence Threads rewards. Threads moves fast like X and rewards posting multiple times a day, so the plan mixes single posts, threads, and reply/quote-post targets.

When to use

  • User asks "plan my week on Threads" or "what should I post this week"
  • User wants to escape ad-hoc posting and establish a rhythm
  • Before a launch week (the plan aligns a product pillar)

Input

  • Theme (optional): e.g. "shipping our AI agent in public"
  • Audience description: e.g. "indie builders, AI engineers, early founders"
  • Pillar mix (optional): defaults to 40% Build-in-Public / 30% Insight / 20% Engagement / 10% Promotion
  • Posting cadence (optional): defaults to 2 posts/day on weekdays
  • Voice samples (optional): past posts for voice calibration

Output

A markdown plan with:

7-day calendar

DaySlotTypePillarFormula1-line angleGoalTime
MonAMsingleInsightT1 Warm Contrarian"speed is a revenue line item"reposts9:30 AM
MonPMreply blockEngagementR-templates5 builder conversationsreplies12:30 PM
TueAMthreadBuild-in-PublicT10 How-I Teardown"how we cut deploy 40m to 6m"reposts8:30 AM
TuePMsingleInsightT2 Data-Point"1.3s page = 2.4x conversion"reposts12:30 PM
WedAMthreadInsightT7 Listicle-Thread"9 landing-page mistakes"reposts9:00 AM
ThuAMsingleBuild-in-PublicT3 Confession"the metric we hid for a month"replies8:30 AM
FriAMsingleEngagementT6 Relatable"friday deploy energy"likes9:00 AM

(The skill fills real angles from the theme. Weekends are optional and skew to story threads or relatable singles, which travel well on Threads off-hours.)

Daily reply and quote-post targets

For each day:

  • 5-10 accounts to engage (names or archetypes: "peer builders at 2-20k", "AI founders shipping in public", "the creators whose threads you repost")
  • Template to apply (R1 answer, R2 concede-sharpen, R3 extend, R5 value-add quote)
  • Target: 5-10 substantive replies per day. On Threads, replies on other people's posts drive more profile visits and follows than your own posts early on, and replies are the heaviest ranking signal.

Weekly balance check

  • Single-to-thread mix roughly 65/35 (singles for cadence, threads for depth)
  • At least 1 build-in-public post (real number from your work)
  • At least 1 repost-bait post (list, framework, or how-to)
  • At least 1 engagement/reply-heavy day
  • No pillar over 60% of the week's posts
  • No formula repeated more than twice in the week
  • Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all repost-bait or all reply-bait reads as engineered. Spread the goals:

GoalFormulasWeekly target
RepliesT3, T9, T1at least 2 (Threads is conversation-first)
RepostsT2, T5, T7, T10at least 2 (reposts are the save analog)
LikesT6, T8at least 1
QuotesT4, T8at least 1

Rules

  • 2-3 posts/day is fine on Threads. It moves fast and rewards conversation, but quality still gates: do not pad to hit a count.
  • Single-to-thread mix ~65/35. Singles keep you present daily; threads earn the reposts and follows.
  • Replies are a content type, not an afterthought. Block reply time daily; early growth on Threads comes more from replies than from posts, and replies are the heaviest signal.
  • Weekday mornings (8-11 AM local) and a 12-1 PM lunch bump are the primary windows; 7-10 PM works for relatable and story content.
  • Promotion pillar max 1-2 posts/week. Overuse kills trust fast on a community-first platform.
  • One formula per slot, varied across the week. Do not stack three T7 threads.
  • Keep the tone warm. Threads punishes a transplanted combative X voice.

Formula -> pillar mapping

PillarPreferred formulas
Build-in-PublicT3 Confession, T10 How-I Teardown, T8 Story Thread
InsightT1 Contrarian, T2 Data-Point, T7 Listicle-Thread, T9 Curiosity-Gap
EngagementT6 Relatable, T4 Quote-Post, reply templates
PromotionT10 (results that imply the product), T2 (your own data)

Steps

  1. Gather inputs. Ask for theme, audience, pillar preferences if not provided.
  2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
  3. For each day and slot, pick: type (single/thread/reply block), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
  4. Add daily reply/quote-post targets with a suggested template.
  5. Run the weekly balance check and the goal-mix check; flag anything missing.
  6. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

  • SKILL.md - this file
  • references/example-week.md - worked 7-day plan
  • references/pillars-framework.md - the Threads pillar discipline explained

Related skills

  • threads-post-writer - draft each single post or thread from the plan
  • threads-reply-drafter - execute the daily reply targets
  • threads-hook-extractor - study competitors' posts while planning

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日本語の概要は準備中です。原文の説明を表示しています。

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sergebulaev/threads-skills462026年10月8日 更新

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sergebulaev/threads-skills462026年10月8日 更新

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sergebulaev/threads-skills462026年10月8日 更新

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