Marketing Audit

Overview

A 5-question marketing audit framework that works at any scale - from $50/month solopreneurs to $50M enterprise budgets. Run sequentially: diagnose messaging, offer, funnel, and content, then build a 30-day fix plan.

Credit: Tuck Ross

When to Use

• Launching or relaunching a product/service
• Conversion rates are disappointing
• "People visit but don't buy/sign up"
• Periodic marketing health check
• Before a major campaign or rebrand

The 5 Audits

Run these in order. Each builds on the previous findings.

1. Messaging Audit

Here's my homepage / bio / sales page: [paste it]. Pretend you're seeing it for the first time. In 5 seconds, can you tell: who it's for, what problem it solves, why I'm the right person? If not, rewrite it.

What this catches: Unclear positioning, jargon, missing value prop, "curse of knowledge" blind spots.

2. Offer Audit

Here's my product: [describe it, price, what's included]. Rate it 1-10 for: clarity, perceived value, differentiation, ease of purchase. Be brutally honest. Then tell me what to change to make it a 9.

What this catches: Pricing misalignment, weak differentiation, friction in purchasing, unclear deliverables.

3. Funnel Audit

Here's my customer journey: [how people find you, what they see, how they sign up, how they buy]. Identify the 3 biggest drop-off points. Where am I losing people? Simplest fix for each?

What this catches: Leaky funnels, unnecessary steps, trust gaps, missing CTAs, broken handoffs between stages.

4. Content Strategy Audit

I post on [platforms] about [topics]. Best content: [3 examples]. Worst: [3 examples]. What patterns explain the difference? What should I do more of, less of, and stop entirely?

What this catches: Platform mismatch, topic drift, inconsistent quality, missed format opportunities.

5. Build the 30-Day Fix

Based on all the audit findings, build a prioritized 30-day plan. Week 1: quick wins. Week 2: structural fixes. Weeks 3-4: systems to build. Each action under 2 hours. No fluff.

What this produces: Actionable roadmap with time-boxed tasks, prioritized by impact.

How to Run This

1. Gather materials: homepage/landing page copy, product description + pricing, customer journey map (even rough), 3 best and 3 worst content pieces
2. Run each audit sequentially, providing the relevant materials
3. After all 5, review the 30-day plan and commit to Week 1 immediately

Common Mistakes

Mistake	Fix
Running audit 5 before 1-4	The plan is only as good as the diagnosis. Do all 5 in order.
Vague inputs ("my website is fine")	Paste actual copy, actual prices, actual content links. Specifics yield specifics.
Ignoring brutal feedback	The point is honesty. If the rating is a 4, sit with that before defending.
Planning without doing	Week 1 quick wins exist for a reason. Ship something in 7 days.